Costs that stay put and costs that follow sales
Rent and salaries are paid whether or not anything sells; materials and shipping rise with each sale. The larger the fixed share, the more profit jumps when sales grow and the more it hurts when they fall.
Where fixed costs are 30% of sales, a 10% drop in sales cuts profit sharply.
For learning, not investment advice. Decisions are your own.
StockFit · TrueNorthLabs Inc.