What it costs to sell the product and run the company
SG&A covers selling, general and administrative costs: advertising, salaries, rent, everything outside making the product. Subtract it from gross profit and you have operating profit. If sales grow but SG&A grows just as fast, operating profit stays flat. The more of it is fixed, the harder profit falls when sales drop.
Taking $30 million of SG&A out of $40 million of gross profit leaves $10 million of operating profit.
For learning, not investment advice. Decisions are your own.
StockFit · TrueNorthLabs Inc.